Founded in 2003 in Provo, Utah, Bluehost has grown into one of the most well-known web hosting providers, hosting over 2 million websites worldwide. The company initially gained popularity by offering affordable, beginner-friendly hosting solutions, particularly in the shared hosting space. Its acquisition by Endurance International Group (now Newfold Digital) in 2010 further expanded its reach, bringing additional resources and infrastructure improvements.
However, in recent years, Bluehost's reputation has faced increasing scrutiny. While it remains a popular choice for newcomers, particularly due to its close partnership with WordPress, long-time users have raised concerns over declining performance, inconsistent uptime, and lackluster customer support.
Expensive compared to competitors, offering poor value for money.
2.9 PerformanceGenerally reliable uptime, but slowdowns during peak traffic.
2.9 FeaturesOffers many features, but basic plans lack essentials and require extra fees.
2.8 Customer Support24/7 support via live chat and phone, but inconsistent quality.
3.5 Ease of UseBeginner-friendly UI, making setup and management simple.
Pros
-
24/7 customer support via live chat and phone.
-
Variety of hosting plans for different needs.
-
Officially recommended by WordPress.org.
Cons
-
Limited backup options without paid upgrades.
-
Slower performance compared to competitors.
-
High renewal rates make long-term costs expensive.
-
Inconsistent customer support with occasional unresponsiveness.
Pricing
Bluehost's introductory pricing appears competitive, with low starting rates that attract new customers. However, once the promotional period ends, renewal rates can double or even triple, making Bluehost significantly more expensive than many competitors with more stable pricing models.
Beyond renewals, additional costs can quickly add up. Features like automated backups and site migrations, which some hosts include for free, often require extra fees with Bluehost. While these add-ons aren't necessarily hidden, they are heavily promoted during checkout, which may feel like aggressive upselling.
Bluehost does offer a 30-day money-back guarantee, but only for hosting fees—domains and add-ons are non-refundable. Additionally, transferring a domain away may come with extra charges. These pricing and refund limitations make Bluehost a costlier long-term option, especially for budget-conscious users.
Customer Support
Bluehost offers several customer support channels, including 24/7 live chat, phone support, and an extensive knowledge base. While these options provide flexibility, the quality of support can be inconsistent. Some users report quick, effective resolutions, while others experience issues being disregarded or ignored.
Support responses sometimes rely on canned replies, which can feel impersonal. Wait times for live chat and phone support can vary, especially during peak hours. While the variety of support channels is helpful, the inconsistent quality makes it difficult to rely on Bluehost for all types of issues.
Bluehost provides customer support in English.
Performance
Uptime
We perform thousands of uptime checks each day to ensure our reviews are accurate and reliable. The statistics below are based on the uptime checks we have performed in the last 30 days.
Uptime Guarantee
Monthly Uptime
Monthly Downtime
# of outages
Bluehost guarantees 99.9% uptime for its shared hosting, which is standard in the industry. Recent data shows near 100% uptime, exceeding its own guarantee. This makes Bluehost a reliable choice for users who prioritize consistent website availability.
When compared to competitors like UltaHost and ScalaHosting, Bluehost's performance is competitive, with no significant outages reported recently. Any downtime appears to be isolated and quickly addressed by their support team.
Data Center Locations
- United States
Bluehost operates its primary data centers in Provo and Orem, Utah, USA. While these facilities are equipped with reliable infrastructure, including backup power and advanced security, the lack of international data centers may be a concern for users with geographic or regulatory needs.
This centralized setup can lead to latency issues for users outside the U.S., potentially affecting website speed and SEO. Additionally, Bluehost does not offer the option to migrate sites to other data centers.
For users with global audiences, Bluehost's CDN integration and performance tools may help mitigate some of these concerns by caching content closer to end-users.
Features
Storage
Bluehost's shared hosting plans offer varying storage options. The Basic plan comes with 50 GB of SSD storage, which is sufficient for small websites, while higher-tier plans like Plus, Choice Plus, and Pro provide unmetered SSD storage (subject to Bluehost's fair use policy). The use of SSD storage ensures faster data access, improving website performance compared to traditional HDDs.
However, there are some limitations to keep in mind. Bluehost imposes inode limits, capping the number of files and directories on your account, which can affect sites with heavy file usage. Additionally, while there are no explicit I/O or inode limits listed, users should be mindful of Bluehost's fair use policy to avoid potential service disruptions under heavy resource usage.
Bandwidth
Bluehost offers unmetered bandwidth on its shared hosting plans, meaning there is no strict cap on the amount of data transfer each month. This flexibility benefits small to medium-sized websites with varying traffic levels. However, "unmetered" does not equate to "unlimited." Bluehost's fair use policy ensures that resources are used reasonably, and excessive traffic that impacts server performance may result in performance throttling or a recommendation to upgrade to a more suitable plan (such as VPS or dedicated hosting).
There are no overage charges as long as usage stays within reasonable limits, making this ideal for most standard websites. Users anticipating high traffic should monitor their site's performance and be prepared for potential advisories from Bluehost.
Migrating to Bluehost
Bluehost provides a self-service migration plugin for users looking to migrate their WordPress websites to their platform. This plugin simplifies the migration process, allowing users to transfer their sites independently without needing external help. However, it's important to note that this service is exclusively available for WordPress sites, so users with other types of websites will need to explore alternative migration options, as Bluehost does not offer a dedicated migration service for non-WordPress platforms.
While the plugin is designed for ease of use, users who may not be familiar with the technicalities of migration might find the process challenging. Bluehost does not offer professional migration assistance for other CMS platforms or custom-built websites, limiting its support to WordPress users only.
Backups
Bluehost provides complimentary backups for shared hosting customers, with daily, weekly, and monthly recovery points. However, these backups are not guaranteed, and users are encouraged to manage their own backups for better security. The restoration process is available through cPanel, but it may not be straightforward for less technical users.
For more frequent or reliable backups, upgrading to a higher-tier plan or purchasing additional backup services is recommended. Overall, Bluehost’s backup service is functional but may require more attention for users needing consistent data protection.
Bluehost's email service, included with its shared hosting plans, allows users to create unlimited email accounts. Each account offers 500 MB of storage and supports POP3 and IMAP for flexible access via webmail, desktop clients, or mobile devices. It also includes spam protection, email forwarding, and webmail access through clients like Roundcube and Horde.
There are daily sending limits of 150 emails per hour, which suits most users but may require attention for high-volume email senders. Bluehost's email service is robust, ideal for small to medium-sized businesses, though larger operations may need to evaluate their specific email needs more carefully.
SSL Certificates
Bluehost offers free SSL certificates via Let's Encrypt, included with all hosting plans. These certificates provide basic encryption, making them suitable for most general websites and small businesses. They are automatically installed and renewed for ease of use.
For those needing advanced security, Bluehost also provides paid SSL certificates (Single Domain, Multi-Domain, and Wildcard options). These paid certificates offer higher encryption levels and warranties, making them ideal for e-commerce or sites handling sensitive data. There are no limits on the number of SSL certificates users can install, allowing flexibility to choose the best option for their website's security needs.
Ease of Use
Bluehost is pretty easy to use, with a simple website and clear navigation to help you find what you need. Signing up is straightforward, but watch out—there are lots of upsells during the process. If you're not careful, you might end up paying more than you expected.
Once you're in, managing things is a breeze with cPanel and one-click installers for WordPress and other apps. It can be a good option for beginners, but be mindful of those extra charges!
Based on genuine customer reviews, expert analysis, and monitored performance metrics.
Disclosure: We may earn a commission if you decide to make a purchase through referral links on our website. To learn more about how we make money, read our Affiliate Disclosure.